Conceptual design is the highest leverage point of quick delivery and product innovation 概念設計是實現(xiàn)對市場的快速響應和產品創(chuàng)新的重要環(huán)節(jié)。
Simple strategies . strategies that talk to consumer needs . competitive strategies that build brand preference . sensitive strategies the identify real leverage points-- product benefits or brand image 簡潔的策略。針對消費者需要訴求的策略。建立品牌偏好的競爭性策略。確認真正有力的特點產品利益或品牌印象的靈敏策略。