The way and content of this thesis are as followed : ( 1 ) based on briefly describing the company present condition and problems of management with analysis of such question , this thesis pointes out that putting crm into practice is an effective measure to resolve manage bottleneck , then research its feasibility and definite its line degree in the practice ; ( 2 ) analyze the importance of ex - period preparing work to put crm into practice ; ( 3 ) adjust the company ' s business enterprise culture to replace and recreate the reforming atmosphere to guarantee such work in a low cost with smoothly progress ; ( 4 ) analyze the buildup construction of the company and the business process , aim at the unreasonable construction to proceeds with business process to give a new life , especially at changing the company organization construction with the business process re - engineering ( bpr ) ; ( 5 ) apply the theory of customer letting the worth and the method of customer ' s pyramid divide into section , collect the customer ' s data with the t echnique of american broadcast company to customer data analysis with categorize , provide knowledge to be used by the leaders and help them make the correct decision ; ( 6 ) according to the knowledge of data refined , application wooden pail theories with leaking a theories , aiming at the weak link of company management , make out the concrete strategy to increase the customer ' s satisfaction and loyalty 本文研究的思路和內(nèi)容是: ( 1 )簡述公司經(jīng)營管理現(xiàn)狀,以公司經(jīng)營和管理現(xiàn)狀為研究基礎(chǔ),解析出實(shí)施客戶關(guān)系管理是解決管理瓶頸的突破口和切入點(diǎn),然后對公司實(shí)施客戶關(guān)系管理的可行性加以研究和論證,明確了實(shí)施可行度; ( 2 )解析實(shí)施客戶關(guān)系管理前期準(zhǔn)備工作的重要性,明確高層領(lǐng)導(dǎo)參與和支持的必要性,建立實(shí)施項目管理組,并作好實(shí)施規(guī)劃工作; ( 3 )調(diào)整公司的企業(yè)文化,為組織變革創(chuàng)造改革氛圍,以保證實(shí)施的低成本和順利進(jìn)行; ( 4 )分析公司的組織結(jié)構(gòu)和業(yè)務(wù)流程,針對不合理結(jié)構(gòu)和業(yè)務(wù)流程進(jìn)行再造,重點(diǎn)是運(yùn)用業(yè)務(wù)流程再造理論改變公司組織結(jié)構(gòu)和業(yè)務(wù)流程; ( 5 )運(yùn)用客戶讓渡價值理論原理收集客戶資料,運(yùn)用客戶金字塔和abc分類法對客戶資料分析和歸類,運(yùn)用客戶管理信息系統(tǒng),利用數(shù)據(jù)庫技術(shù)和數(shù)據(jù)挖掘技術(shù)對客戶資料進(jìn)行科學(xué)分析和歸納,提煉成供決策領(lǐng)導(dǎo)層使用并能做出正確決策的知識; ( 6 )根據(jù)所提煉出的知識,運(yùn)用木桶理論和漏桶理論,針對公司管理薄弱環(huán)節(jié)分析公司應(yīng)該采取的客戶維系策略,制定適合公司發(fā)展的以提高客戶滿意度和忠誠度為目的的具體策略。
It is analyzed that abc method is not suitable for material purchasing of the company at present and outdated purchasing process exists some defect . meanwhile , it is demonstrated that taking corresponding different material strategies for different material under applying new purchasing strategy is important . in order to solve problems about lower purchasing efficiency of the company , new purchasing process is also designed 其二、以物料采購策略和采購流程為研究內(nèi)容,分析了abc分類法對公司當(dāng)前物料采購的不適用性和舊的采購流程存在的問題,舉例論述了在運(yùn)用新的采購策略的前提下針對不同物料采取不同物料策略的重要性,并且為公司設(shè)計了新的采購流程,以解決采購績效低下的問題。
So the solution is to complete the transform from investment - pulling model to benefit - rise model . but strengthen the budget management is the precondition of capital - disbural efficiency . in fact , the budget management has become the base way of decision - making , control and self - restriction . the article is made up by three parts . capital - budget theory , technology and the background of domestic telecom enterprise are introduced in part1 . in part2 , we focus on the details of one state - owned telecom enterprise , diagonising the old capital budget rules and processes , bringing out a optimized capital - budget management model . in addition , i design two application case in view of the value - management function and behavior - management function 全文主體分為三部分:第一部分為研究背景,簡要的回顧和交待了資本預(yù)算主要理論、方法及其在國內(nèi)外企業(yè)的應(yīng)用情況;第二部分深入到某國有電信企業(yè)資本預(yù)算管理的細(xì)節(jié),對原資本預(yù)算管理流程、弊病進(jìn)行了診斷,針對性地提出了資本預(yù)算管理優(yōu)化模型的特點(diǎn)、要點(diǎn),重點(diǎn)論述了本地網(wǎng)滾動性投資的預(yù)算方法,其中abc分類法等概念和應(yīng)用是該公司在分公司進(jìn)行試點(diǎn)過程中提出的簡明易用的創(chuàng)新型的實(shí)用方法。
The article creates a new abcd method of material classify and a new tactics for the supplier by topsis , point out the traditional method of abc classify is unfavorable for jit purchasing , and also analyze the way to jit purchasing for bdcom company by apply a new method of abcd classify and a new tactics of supplier selecting 本文建構(gòu)了新的物料分類abcd方法和運(yùn)用topsis法建構(gòu)新的供應(yīng)商選擇策略,指出傳統(tǒng)的abc分類法不利于實(shí)現(xiàn)jit采購。實(shí)證分析了bdcom公司運(yùn)用新的abcd分類法和新的供應(yīng)商選擇策略實(shí)現(xiàn)jit采購的途徑。