In the analysis of competition environment , we make the general analysis for the main competitors against hs - sysway , such as king dee , uf soft , he jia , riama and yi fei 在競爭環(huán)境分析中,對宏聲新思維的主要競爭對手? ?金蝶、用友、和佳、利瑪、易飛等進(jìn)行了概要分析。
In the analysis of industry environment , we use poter ' s five power models and particularly analyze the current competitors , potential entrants , substitutes , purchaser and providers , which are in the erp industry that hs - sysway is also in 在行業(yè)環(huán)境分析中,采用波特的五種力量模型,重點(diǎn)對宏聲新思維公司所處的erp行業(yè)中的現(xiàn)有競爭者、潛在進(jìn)入者、替代品、購買者及供應(yīng)商進(jìn)行了詳細(xì)分析。
At the same time , we also analyze the chances that erp acts as new industry , and conclude that the external environment chances faced by hs - sysway exceed its threat , another result is that the aggressive economic attraction of erp industry , which hs - sysway is in , is comparative big 同時,本文對erp作為新興行業(yè)的機(jī)會也進(jìn)行了分析,并得出宏聲新思維面對的外部環(huán)境機(jī)會大于威脅,其所在的erp行業(yè)總體經(jīng)濟(jì)吸引力較大的總體結(jié)論。
This paper states the hong sheng sysway ( hs - sysway ) company ' s strategy choices , strategy establishment and implement . it also states systematically about the controlling logic frame , process and ways . the analyses ways and tools mainly related with the tactic , tactic management and the theory associated with economy and management 本文運(yùn)用戰(zhàn)略、戰(zhàn)略管理和有關(guān)經(jīng)濟(jì)、管理的理論、分析方法和工具,對宏聲新思維公司的戰(zhàn)略選擇、戰(zhàn)略制定、戰(zhàn)略實(shí)施與控制的邏輯框架、過程和方法進(jìn)行了較為系統(tǒng)的闡述。
After that , we analyze the internal resources and capability of the hs - sysway company by radar chart and value chain etc . then we analyze the advantage and disadvantage of the holding chances and cutting threaten , using the vrio frame . the results are following - the main advantages for hs - sysway are : its support for capital and tobacco market , ierp ( developed independently ) and differentiation , erp ' s marketing capability , technique development capability , local costs and services etc . ; the main disadvantages are : the strategy orientation is unclear and carried out weakly , low level management , persons with high ability are short of or missing , weak maturity and difference of products , short of core technology and capability etc . on that basis , we analyze the stakeholders and specify the task of the company ; we use the swot analysis and large tactic matrix etc . and bring forward the basic strategy of the development that is the aggressive strategy 其后,運(yùn)用雷達(dá)圖分析、價值鏈分析等方法對企業(yè)內(nèi)部的資源與能力進(jìn)行了分析,然后利用vrio框架,對企業(yè)能夠用以抓住機(jī)會、削減威脅的優(yōu)勢及弱點(diǎn)進(jìn)行了分析,得出宏聲新思維公司的主要優(yōu)勢是宏聲集團(tuán)的資金及煙草市場支持、自主開發(fā)的ierp及其差異化、 erp營銷能力、技術(shù)開發(fā)能力和本地化的成本及服務(wù)等,主要弱點(diǎn)是戰(zhàn)略定位不清晰且貫徹不力、管理水平低、高素質(zhì)人才匱乏且有流失、產(chǎn)品成熟度和差異性不高、缺乏核心技術(shù)與能力等。