The second point is that knowledge needs to be deepened , that the perceptual stage of knowledge needs to be developed to the rational stage - - this is the dialectics of the theory of knowledge 第二是認識有待于深化,認識的感性階段有待于發(fā)展到理性階段? ?這就是認識論的辯證法。
To think that knowledge can stop at the lower , perceptual stage and that perceptual knowledge alone is reliable while rational knowledge is not , would be to repeat the historical error of " empiricism " 如果以為認識可以停頓在低級的感性階段,以為只有感性認識可靠,而理性認識是靠不住的,這便是重復了歷史上的“經(jīng)驗論”的錯誤。
Chapter one has mainly introduced the development of the market of chinese car , and the theory of satisfaction to customer has carried on the survey . foreign study on customer satisfaction deepen and not thorough quite already , customer satisfaction research to accompany by enterprise management idea transformation of weight and produce . the basic goal that enterprises exist is to pursue the maximization of the profit or maximization of enterprise ' s value , satisfied with the centre theory to develop from theory of centre of output value to the customer progressively , just because the customer is satisfied with the appearance of the centre theory , have produced customer ' s satisfactory research 我國的汽車市場已經(jīng)步入了高速發(fā)展的快車道,市場競爭空前激烈,產(chǎn)品同質化越來越高、可替代性越來越強、服務模式也日趨同一化,顧客的消費行為亦由感性階段進入了理性階段,在這樣一個復雜、瞬息萬變的市場激烈競爭中,單純的產(chǎn)品策略、服務策略等營銷手段無疑已經(jīng)無法被顧客識別,而以“顧客為中心” ,不斷提高顧客滿意度、提升顧客忠誠度、培養(yǎng)獨特的品牌已經(jīng)成為了轎車企業(yè)突圍的唯一出路。