These problems include the backward management style , the non - compact inner management , the people not on right position etc . for this the author analyzes its actuality with swot analyses way , using the marketing management theory , quantitative and qualitative techniques to present suit measures to baowei company pointly . design its inner appraising system , appraising method and inner control institution with inner control idea . at the same time , develop the knowledge management system for baowei company by knowledge management theory , so as to assure its inner control efficiently and achieve the target of knowledge communication and share 為此筆者運用營銷理論以定性、定量相結合的方法對其現(xiàn)狀進行了swot分析,有針對性地對寶威的癥結提出了相應解決方案,即運用管理控制思想為其設計了內(nèi)部管理評價體系、評價方法及管理控制制度,同時為寶威開發(fā)了知識管理系統(tǒng),保證了管理控制的運行效率,并達到知識傳播、共享的目標。
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