According to this hypothesis, the author analyses the ability of company and the knowledge about market, then combines the two factors into the strategic analysis model of acer company . based on the model, the author divides the formulate process of international business strategy of acer company into three stages : first of all, the management fellow of acer company must know the elements, which hinder the development of the company, and set up the effective optional process to design the international business strategy after having known the former . next, they could use the combination of the ability of company and the knowledge about market 于是,作者對企業(yè)能力和市場知識做了具體化分析,以此為基礎,將企業(yè)能力與市場知識進行組合,產(chǎn)生了宏?公司的戰(zhàn)略分析模式圖,聯(lián)系此戰(zhàn)略模式圖對宏?公司國際化戰(zhàn)略的制定分為三個步驟進行分析:首先,充分認識阻礙企業(yè)發(fā)展的隱蔽要素,然后通過建立有效選擇程序設計企業(yè)國際化經(jīng)營戰(zhàn)略;其次,充分利用企業(yè)能力和市場知識的戰(zhàn)略組合;而后,將組織規(guī)劃與機會進行有機結合制定出合適的國際化經(jīng)營戰(zhàn)略。