On line with the theory on strategic management , this paper elaborate the strategy design , implement and control widely . 17 key factors was found out by analysising external environment of dh clic , which show varies opportunities and threats influencing life insurance indulstry and dh clic 通過對dh重慶壽險公司的外部環(huán)境進(jìn)行分析,找出17個關(guān)鍵影響因素,分別表示影響壽險業(yè)和dh重慶壽險公司的各種機(jī)會和威脅;并建立外部因素評價矩陣和競爭態(tài)勢矩陣。
Logistics is that part of the supply chain process that plans , implements and controls the efficient , cost - effective flow and storage of raw material , in - process inventory , finished goods and related information from point - of - origin to point of final consumption for the purpose of conforming to customer requirement . logistics offers multi - functional , integrated synthesis service for user 現(xiàn)代物流是原材料、產(chǎn)成品從起點至終點及相關(guān)信息有效流動的全過程,它將產(chǎn)品的運(yùn)輸、倉儲、裝卸、加工整理、配送、信息等方面有機(jī)結(jié)合,形成完整的供應(yīng)鏈,為用戶提供多功能、一體化的綜合服務(wù)。
Air - logistics , also a conception of modern logistics , during the process of air - logistics , cargo are transported mainly by air . the all process of air - logistics including cargo ' s circulation and storage should be executed both efficiently and effectively between shipper ' s and consignee ' s spot . moreover , in order to satisfy customers " requirements , the all process must be planed , implemented and controlled 航空物流包含于現(xiàn)代物流這個大概念,指的是貨物以航空運(yùn)輸為主要運(yùn)輸方式,從供應(yīng)地向接收地進(jìn)行的有效率、有效益的流通和儲存,以滿足顧客需求的過程并對這個過程進(jìn)行計劃、執(zhí)行和控制。
Through method of systems analysis and case analysis , this dissertation make overall analysis and research for international market strategy of anshan jinhaian building materials co . , ltd , and finally set up possible market strategy related to jinhaian in consideration of international market strategy theory and situations of international & domestic market , also have a brief introduction of anshan jinhaian building materials co . , ltd including situations of cultured marble and development strategy , discuss why to get into international market is necessary based on swot analysis and compare advantage theory including potential market attracting and pushing factors , and complete research of international market strategy by how to implement international market strategy ( covering analysis , planning , implement and control in process of implement ) in reliable and safe way , also provide four conditions ( including management , key competitive ability , brand strategy and organization changes ) to guarantee international strategy successfully 本論文采用系統(tǒng)分析法和案例分析法對鞍山金海安建材有限公司進(jìn)入國際市場的戰(zhàn)略進(jìn)行了全面地分析和研究,根據(jù)國際市場戰(zhàn)略的理論特點和國際國內(nèi)的市場形勢并結(jié)合企業(yè)情況具體制定了企業(yè)的國際市場戰(zhàn)略,其中運(yùn)用swot分析法及比較優(yōu)勢理論對金海安公司進(jìn)入國際市場的動因做了較為系統(tǒng)地闡述,并對國際市場戰(zhàn)略的實施和保障措施也做了針對實際的論述。通過上述的戰(zhàn)略研究,可以得出金海安公司進(jìn)入國際市場是非常必要的,而只有努力制定可行的國際市場戰(zhàn)略,才能有效地保障企業(yè)成功進(jìn)入國際市場。
Based on the discussion of the relative technologies of mass customization ( mc ) , this dissertation makes a systematic research of the theory and method of the modeling and expression of the product family configuration and the configuration product ' s implementing and controlling , meanwhile , tries to establish an integrated information system which can support the product lifecycle management 本文在探討了大批量定制的相關(guān)技術(shù)的基礎(chǔ)上,較為系統(tǒng)地研究了大批量定制下,配置產(chǎn)品的建模、表達(dá)和執(zhí)行控制的理論與方法。試圖能夠在設(shè)計、制造和銷售服務(wù)等產(chǎn)品生命周期的全過程建立起面向大批量定制的集成信息系統(tǒng)。
Afterward , the objectives of strategy management , the implications of the interior factors and outside environments , the analysis methods and their mutual relations were presented in the view of system . further , some of the current methods of corporate strategy management were analyzed with the method of hierarchy structure and the concrete implements and control problems were investigated 之后,從系統(tǒng)的角度分別論述了戰(zhàn)略管理的目標(biāo)、內(nèi)部要素、外部環(huán)境的內(nèi)涵、分析方法及相互關(guān)系;接著,運(yùn)用層級結(jié)構(gòu)的方法對部分現(xiàn)有的企業(yè)戰(zhàn)略管理的方法進(jìn)行了分析,并論述了企業(yè)戰(zhàn)略管理的具體實施、控制問題。
In order to realize the smooth adjustment of the strategy , then carried on directionality research to product structure and new product development strategy ; have carried on systematic research to the tactics of marketing ; in order to guarantee the validity of strategy implementation , how to implement and control the strategy on the basis of the successful key elements of strategy implementation is discerned have carried on research 為實現(xiàn)企業(yè)發(fā)展戰(zhàn)略的順利調(diào)整,對產(chǎn)品結(jié)構(gòu)和新產(chǎn)品發(fā)展戰(zhàn)略進(jìn)行了方向性研究,并對營銷策略進(jìn)行了系統(tǒng)的研究,提出一系列可行的發(fā)展戰(zhàn)略思路。本文研究的結(jié)果對該企業(yè)的戰(zhàn)略管理具備一定的指導(dǎo)意義,研究的思路與方法也對該企業(yè)戰(zhàn)略管理以及同行業(yè)的企業(yè)發(fā)展戰(zhàn)略研究具有一定的參考價值。
Expanding capital operation , as an important part in development strategy , is closely related with the long - term development of listed companies , therefore , listed companies should hold strategical view in planning and making - decision in conducting expanding capital operation . based on sustainable development principle , the dissertation analyses the essence of expanding capital operation and its basic models according to the theories of capital operation ; combined with existing situation of china ' s listed companies , analyses internal causes and external factors which lead expanding capital operation falling into dire straits , and advances that using strategy is a breakthrough point to solve the problem . then , with the logical line of strategical management " analysis of strategical environment - settlement of strategical targets - drawing - up and choosing strategical model - implementing and controlling strategy - assessing strategy " , brings strategy into expanding capital operation process , analyses factors effecting expanding capital operation , and constructs decision - making model for choosing strategical styles ; in the implementation stage , focus on fixing exchange price and the whole integration management ; at final , using conglomerate m & a strategy as an example , utilizing entropic measure method , regression - analysis , variance - analysis and spss digital - statistic software , constructs a model to illustrate the relationship between diversified m & a strategy and economic performance of listed companies , puts forward the suitable expanding capital operation style for china ' s listed companies , and gives some suggestions 本文以公司持續(xù)發(fā)展為原則,根據(jù)資本運(yùn)營理論,分析外擴(kuò)型資本運(yùn)營的內(nèi)涵及其三種基本模式;并與我國上市公司的實際情況相結(jié)合,分析目前上市公司外擴(kuò)型資本運(yùn)營陷入困境的內(nèi)在原因和宏觀因素,提出以戰(zhàn)略為支撐是我國上市公司外擴(kuò)型資本運(yùn)營走出困境的突破點;然后以"戰(zhàn)略環(huán)境分析-戰(zhàn)略目標(biāo)定位-戰(zhàn)略制定及模式選擇-戰(zhàn)略實施與控制-戰(zhàn)略評價"的戰(zhàn)略管理邏輯主線,將戰(zhàn)略引入上市公司外擴(kuò)型資本運(yùn)營的各個階段,分析了影響上市公司進(jìn)行外擴(kuò)型資本運(yùn)營的內(nèi)外部因素、確立戰(zhàn)略性經(jīng)營目標(biāo),構(gòu)建我國上市公司外擴(kuò)型資本運(yùn)營戰(zhàn)略模式的決策模型;在戰(zhàn)略實施階段,重點研究交易價格的確定和全面整合管理;最后,以目前我國上市公司外擴(kuò)型資本運(yùn)營中常見的混合并購模式為例,運(yùn)用熵測量法、回歸分析、方差分析等計量方法及spss大型數(shù)據(jù)統(tǒng)計軟件,構(gòu)建模型,研究上市公司混合并購戰(zhàn)略與經(jīng)濟(jì)績效的關(guān)系,在分析結(jié)果的基礎(chǔ)提出適合我國上市公司發(fā)展的外擴(kuò)型資本運(yùn)營模式及相關(guān)的建議。