This has greatly inspired jilin netcom how to further develop broadband value - added business , and how to users through content services continuously meet the diverse needs of many problems is imminent . competitive opportunities , but also challenges . jilin netcom in the fixed telephone operating income decline by severe forms of development potential in xiaolingtong inadequate and uncertain time for the issuance of 3g licences of serious study jilin netcom broadband profitability model analysis with a view to enhancing the sustainable development capacity jilin netcom , have important practical significance 本文首先對(duì)吉林網(wǎng)通寬帶業(yè)務(wù)的發(fā)展現(xiàn)狀、發(fā)展趨勢(shì)、競(jìng)爭(zhēng)情況以及面臨的市場(chǎng)機(jī)遇與挑戰(zhàn)進(jìn)行了分析,在此基礎(chǔ)上,對(duì)吉林網(wǎng)通寬帶客戶群應(yīng)用現(xiàn)狀和客戶群需求分析進(jìn)行了深入的研究,闡述了目前網(wǎng)通寬帶還不能滿足客戶的多樣化需求,得出了客戶對(duì)寬帶內(nèi)容服務(wù)和增值服務(wù)有著強(qiáng)烈期望的結(jié)論。
Then , this article from the impacts of the 3g ‘ s new technology and changes in 3g market competition environment , deduced that mobile value - added business have to make from the " product - centred " model to " user - centred " model ‘ s change , so it can suit the characteristics of 3g multimedia features and full market competition . next , this article take the leading compnies ( ntt docomo corp . and he huang 接著,本文從3g環(huán)境對(duì)移動(dòng)增值業(yè)務(wù)所帶來(lái)的技術(shù)沖擊和市場(chǎng)競(jìng)爭(zhēng)環(huán)境變化所帶來(lái)的沖擊入手,提出移動(dòng)增值業(yè)務(wù)必須完成從“以產(chǎn)品為中心”向“以用戶為中心”的轉(zhuǎn)變,以切合3g多媒體時(shí)代的特征和充分市場(chǎng)競(jìng)爭(zhēng)的特點(diǎn)。