In this paper , we mainly analyze the pricing strategy of digital products under the network economy environment . digital products are the results of the development of information technology with three characteristics of indestructibility , transmutability and reproductivity 數(shù)字化產(chǎn)品是信息技術(shù)發(fā)展的產(chǎn)物,在網(wǎng)絡(luò)經(jīng)濟環(huán)境下的數(shù)字化產(chǎn)品的具有與傳統(tǒng)產(chǎn)品截然不同的特性,包括非破壞性、可改變性和可復制性三種物理特點。