Firstly , the author divides the national mobile phone retail market geographically into five sections : north china ( beijing ) , east china ( shanghai ) , south china ( guangzhou ) , southwest china ( chongqing ) and mid - china ( wuhan ) . then , the mobile phone retail market are divided into three sub - market : low - grade , intermediate - grade and high - grade according to the prices . the marketing orientation of xieheng telecom company is then decided to be the intermediate - grade and low - grade market in beijing , shanghai and guangzhou according to its possible marketing capacity 第四章是協(xié)亨公司的市場定位分析,這一章中,作者首先利用地理細(xì)分將全國手機(jī)零售市場劃分為了華北(北京) 、華東(上海) 、華南(廣州) 、西南(重慶)和華中(武漢)五大區(qū)域,然后利用手機(jī)價(jià)格將手機(jī)零售市場劃分為了低端用戶、中檔和高端用戶三個(gè)市場,并結(jié)合協(xié)亨公司的可能營銷能力將協(xié)亨公司的市場定位于北京、上海和廣州的中、低端市場。
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