In the process of information spreading in modern advertisement, " decontextualize ", which is the motion state and force of context led by the process, is the logical background of the change of information in advertisement 現(xiàn)代廣告的信息傳播中,“非語境化”是指造成這一過程的語境因素的運動狀態(tài)和運動力量,是導(dǎo)致廣告信息異變的邏輯背景。