After introducing fore research on private brand and pertinent concepts , i bring forward several assumptions . through collecting data and then using statistical analysis software and methods to process data , for example : independent samples t - test 、 analysis of binary variables relativity , approved the assumptions and gained the conclusions 在介紹了以前學(xué)者對自有品牌的相關(guān)研究及其主要概念后,筆者提出了本次研究的相關(guān)假設(shè),并通過調(diào)研收集數(shù)據(jù),然后使用統(tǒng)計分析軟件及方法對數(shù)據(jù)進(jìn)行處理,運用獨立樣本t檢驗和二元變量的相關(guān)分析驗證各假設(shè)并得出結(jié)論。