Know the six major sales force management steps . learn about direct marketing and its benefits to customers and companies . know the major forms of direct marketing 說(shuō)明銷售人員管理的六個(gè)主要步驟。描述直接營(yíng)銷及其對(duì)消費(fèi)者和公司的好處。說(shuō)明直接營(yíng)銷的主要形式。
The thesis based on motivation theories , combined with sales management and compensation management theories , together with reality of sales force management analyzed the key motivator of compensation for salespersons - - - - incentive schemes and their application in company management 本論文以激勵(lì)理論為基礎(chǔ),結(jié)合營(yíng)銷管理和薪酬管理理論,聯(lián)系銷售人員管理工作實(shí)際分析了銷售人員的薪酬激勵(lì)動(dòng)力? ?激勵(lì)性薪酬的多種方案及其在實(shí)踐中的應(yīng)用。
The domestic medical equipment companies in middle and small sizes are disadvantaged in market competition because of many reasons , among which the disorder of distribution channel , the absence of systemic management of distribution channel and unsatisfied sales team management as well as the increase of sales expenses further has reduced the profit space 而國(guó)內(nèi)的中小型醫(yī)療器械公司由于多種原因處于競(jìng)爭(zhēng)劣勢(shì),其中市場(chǎng)銷售渠道混亂,沒有科學(xué)系統(tǒng)的分銷渠道管理,銷售人員管理不善,銷售費(fèi)用節(jié)節(jié)攀升,更壓縮了利潤(rùn)空間。
This article regards a state - owned chassis factory as the background , quotes from the thought of the modern enterprise management , determines the target market and locates the market production by way of analysis on the current market , makes the marketing process meet the market request by way of the management of the sale men and proceeding powerful advertisement and providing good service or low price 本文以一個(gè)國(guó)有客車底盤廠為背景,引用現(xiàn)代企業(yè)管理思想。通過(guò)市場(chǎng)分析,確定目標(biāo)市場(chǎng),定位市場(chǎng)產(chǎn)品;通過(guò)對(duì)產(chǎn)品和銷售人員管理,實(shí)施廣告、促銷、服務(wù)等營(yíng)銷策略,使企業(yè)的營(yíng)銷過(guò)程符合市場(chǎng)要求。